Abandoned Cart Email

Is a potential guest making a Reservation, but they still drop out? Then you can have an e-mail sent automatically to this cancelled, potential guest. In Booking Experts, a template is created for each customer, which is enabled by default. You can find this template in Booking Experts at: the cog icon, choose 'Templates' from and then 'Guest has abandoned booking process'. If you don't want to use this template, you can uncheck it in Booking Experts at 'Templates'.

When will the e-mail be sent?

Two requirements are considered:

1. Did the booker enter an email address in the third step of the booking process?
2. And did the guest drop out, without actually placing the reservation?

These potential Guests will receive an e-mail two to three hours after someone last modified something about the booking.

Personalisation of the e-mail

In terms of design and texts, the e-mail can be personalised for you as an organisation. You can do this under the 'Templates' heading in Booking Experts. For the template 'Guest has left booking process', click on the name and then on 'Edit' in the top right-hand corner. For more explanation, you can use the support article on Templates. Of course, the tags are loaded based on the data entered by the potential guest and your organisation data.

'Complete Booking': the link behind this button takes the user back to the last step of the Reservation.

Tags:

• email address* > the email address set as 'Contact email' under the Search and Book Settings in the BEX CMS
• checkout_portal_booking.greeting > greeting
• r.rentable_name > name of accommodation type
• r.start_date > the arrival date selected by the customer
• r.end_date > the arrival date selected by the customer
• phone number* > the phone number as set under organisation settings
• reservation number > the number of the reservation organisation_name > name of organisation / park

Note: Didn't enter an organisation phone number or email address? No problem, we will send the email without this information.

How can I view the performance of the email?

We have provided the link behind the 'Complete Reservation' button with UTM tagging, so that you can view the statistics of users who clicked on the link in Google Analytics.

We provide the following UTM tags:

utm_campaign= abandoned_cart_email

utm_medium=email

utm_source=bookingexperts

By going to 'Acquisition' and then 'Campaigns' in Analytics, you will find the 'unconfirmed booking' campaign underneath.

OR

In Google Analytics, go to 'Acquisition' > 'All traffic' > 'Source/medium' and search for 'Abandoned' in the search bar. The data may not be immediately visible, try adjusting the period to, say, 30 days first