When suitable for Hotel Ads
Google distinguishes three categories for a specific way of advertising in the leisure industry. These are Hotel Ads, Vacation Rentals and Outdoor lodging.
To be suitable for Hotel Ads, you must normally meet two of the three conditions below:
- A physical reception area where new guests check in.
- Permanent website management.
- Physically welcoming guests upon entry.
Here, Google looks at information they can find through Google My Business and the website linked to it.
Google's full documentation can be found here.