Create email campaign

Email campaigns allow you to send newsletters/emails to your (future) customers. This campaign offers you several advantages:

• Easy tool to create good mailings in a fast way.
• Standard layout in your house style.
• All e-mail addresses are automatically loaded from Booking Experts, allowing you to select recipients directly (for example: all arrivals in July and August 2023 > to promote a summer holiday in 2024).
• Personalisation possible including use of colours, photos and videos.
• Unlimited sending of e-mails.

It is a user-friendly tool that allows you to quickly create and send a good mailing.

Step 1: Settings

First, create an email campaign and fill in the most important details.

1. From the left menu, choose 'Email campaigns' and then choose 'Email campaigns' again.
2. Click the 'New' button to create a new email campaign.
3. Under 'Theme', choose an email theme.
4. Under 'Subject', type the desired title of your email campaign.
5. Under 'Description', type the desired description of your email campaign.
6. Under 'Sender name', type a name of the person sending the e-mail. For example, choose your own name or the name of your company.
7. Tick 'Show unsubscribe link at bottom of email' so recipients have option to unsubscribe from future emails.
8. Under 'From address', enter the address where newsletter replies should be sent to.
9. And under 'Show for locales', choose which language you want to send the email campaign in.
10. Click on 'Save'.

You can still leave the fields test group and without the following tags open. You can fill these in later.

Step 2: Front page

You have now entered the settings. The next step is to set up and format the email campaign. Add widgets in the grey blocks by clicking the green plus sign. The blocks can be page-wide or split into 2 or 3 columns. In an email campaign, you have a choice of 5 widgets:

1. Rich text: Type the titles and texts for your newsletter here. Under formatting, select H1 for the titles and H2 for the headings.
2. Image: Add images to your newsletter. Tip: place a URL at 'Link' so that readers are directed to your website when they click on an image.
3. Divider: Use spacers to create white space between widgets.
4. Social media: Highlight your social media channels. Add them at the bottom of the newsletter so readers can easily follow you. For this widget, just click 'Save'. Your social media channels appear automatically when they are set in the organisation settings in the CMS.
5. Button: Use a button to place a call-to-action button so that visitors click through to your website.

By clicking on 'Preview' at the top right, you can immediately see what your newsletter looks like at the 'front end'. This will give you an idea of your final e-mail campaign. When you are satisfied, click 'Save' and go to the next step.

Step 3: Testing

The next step is to test the email campaign. This can be done in 3 ways:

1. Preview the email at desktop size.

2. View the email at mobile size.

3. Send a test e-mail to yourself or a test group. If you do not enter anything under 'Test group', the e-mail will be sent only to yourself. Click 'Send a preview to the next test group and proceed to the next step'.

Step 4: Selecting addresses

Are you completely satisfied with your email campaign? Then select the e-mail addresses to which your e-mail should be sent. You can do this conveniently by using the tags you have given to the e-mail addresses.

1. Under 'Email addresses with tags', select the tags to which the email does need to be sent.

2. Under 'And without the following tags', select the labels to which the e-mail should not be sent.

3. Then click 'Save and go to next step'.

Step 5: Scheduling

Finally, you schedule when to send the email campaign. Here you have 2 options:

• 'Now': you send your email campaign at that time.
• At a later time': you select a date and time for sending. The e-mails will be sent automatically on that day and at that time.

Finally, click 'Finish'.

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