First-Party mode

Due to the growing influence of ad blockers and the increasing restrictions imposed by browsers, server-side tagging has emerged. This technique allows you to load marketing tags from your own domain, rather than directly through Google Tag Manager. While server-side tagging offers a powerful solution to bypass ad blockers, it also comes with its own complexity. You will need to manage your own server in order to connect your channels to your website.

To address this, Google has introduced ‘First-party mode’. With this feature, you can load Google’s measurement and advertising technologies directly from your own domain, without the need to manage an additional server. All you need to do is enable First-party mode in BEX PMS, and we’ll take care of the rest. Google recommends using First-party mode as the most sustainable tagging solution, and with this development, you’re fully prepared for the future with BEX CMS.

Where can I set this up?

• Open BEX PMS
• Navigate to 'Brands and portals'
• Click on the three dots and select 'Edit web settings'
• Enter your Google Tag Manager key (if you haven’t done so already)
• Enable 'First-Party Mode'
• Save your changes

That’s it! You have enabled First-Party Mode.

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