New statistics
The statistics module gives you a good insight into how your park is doing. We have different types of statistics within Booking Experts. In this article we will explain the difference.
Only confirmed reservations are included in the statistics. Cancellations are not included. Also, all amounts are exclusive of VAT.
KPI's
| Name | Description | Calculation | Tips |
|---|---|---|---|
| Occupation | The percentage of available objects sold during a specific time period. | If there are 100 available objects and 80 are sold, the occupancy rate is 80 / 100 × 100% = 80%. | Compare the occupancy rate weekly with last year's occupancy rate. Is the summer already quite fully booked but do you still have room in the May holidays? Then capitalize on this by using a discount action, for example. |
| Total Revenue Per Available Room (TRevPar) | Total revenue from all services and products divided by the total number of available nights. | If the total revenue is €15,000.- (€10,000.- rental income and €5,000.- other income) and there are 100 available objects, the TRevPAR is €150.-. | TrevPar also takes into account the costs a guest incurs at the park. Everything you add to the order is included in this. Think of extra bed linen, renting bicycles and the like. |
| Revenue Per Available Room (RevPar) | The total rental turnover of objects divided by the total number of available object nights. | If the total rental turnover is €10,000.- and there are 100 available objects, the RevPAR is €100.-. | RevPar is considered a more useful statistic because it not only looks at the daily price but also takes into account the daily occupancy rate. After all, the more properties sold at a higher price the more revenue you generate. It is wise to keep comparing RevPar and ADR and not just focus on either RevPar or ADR. |
| Average Daily rate (ADR) | The average rental turnover divided by the number of property nights sold. | If the total rental turnover is €10,000.- from a total of 100 object nights sold, the ADR is €100.-. | Important statistic that reflects profitability. Your ADR is optimal when it is balanced with the occupancy rate, thus producing the highest RevPAR possible. |
| Total Revenue Per Occupied Room (TRevPor) | Total revenue divided by the number of objects sold. | If the total turnover is €15,000.- and 90 objects were occupied, the TRevPor is €166.67. | TrevPor takes into account the total revenue per occupied object, giving you a better understanding of how much profit you make on the guests who actually stay at your objects. It provides insight into what the guest spends at your park during their stay. |
Stays
| Name | Description | Calculation |
|---|---|---|
| Total revenue | Total revenue from all realized or expected stays in a given period. Includes rental revenue from objects and all other service/product revenue. | If rental turnover is €10,000.- and turnover from other services/products is €5,000.-, total turnover is €15,000.-. |
| Rent revenue | The total rental turnover of all bookings made in a given period. | If 10 properties are rented out at €100.-/night for 10 nights, the rental turnover is €10,000.-. |
Bookings
| Name | Description | Calculation |
|---|---|---|
| Total booked revenue | Total revenue from all bookings made in a given period. Includes rental revenue from properties and revenue from all other services/product. | If 10 bookings are made in a period with an average total value of €500.-, the total revenue is €5000.-. |
| Booked rent revenue | The total rental revenue generated during a booking period. | If a reservation has a rent of €100.- per night and 20 nights are booked in a period, the booked rent revenue is €2000.-. |
| Number of bookings | The number of bookings made in a given period. Bookings with multiple reservations are counted multiple times. | When 10 bookings are made in a given period including 1 group booking consisting of 2 reservations, the number of bookings is 11. |
Objects
| Name | Description | Calculation |
|---|---|---|
| Active object nights | The number of nights in which an object is rentable or blockable in a given period. An object is rentable or blockable as long as it has a setup that is "for rent". | Suppose an object goes for rent on July 21st, then the total number of active nights in July for that object is 31 - 20 = 11 |
| Blocked object nights | The number of active object nights that are not rentable due to a blocked period, such as due to maintenance. | If there are 10 objects and 2 are out of service, the number of blocked objects is 2. |
| Available object nights | The number of active object nights minus the number of blocked object nights. | If there are 100 active objects on a certain day and 10 are out of service, then the total number of available object nights is 100 - 10 = 90. |
| Sold object nights | The number of nights in a given period in which an object is rented out through a reservation. |
If out of 100 available objects, 90 are booked by guests, then the amount of sold object nights is 90. |
| Object nights to sell | The number of object nights available minus the number of object nights rented. | If there are 100 available object nights and 90 object nights have been sold, there are 10 object nights left to sell. |
Guests and reservations
| Name | Description | Calculation | Tips |
|---|---|---|---|
| Number of guest nights | The total number of guests (per night) staying in a given period. So, for example, a reservation for two people and two nights counts as 4. | Each night stayed by 1 guest counts as 1. Example: 2 guests stay 3 nights and 1 guest stays 5 nights. Then the number of guests present is 2 x 3 + 5 = 11. | |
| Number of check-ins | The number of reservations expected to arrive in a given period. | If 30 reservations are made for arrival on Wednesday, the number of check-ins is 30. | The number of check-ins is a useful statistic to guide the right staffing for your front desk. |
| Arriving guests | The number of guests arriving in a given period. These are the guests present in that period on the first night of the reservation. | If 50 individual guests have a reservation for Monday, the number of arriving guests is 50. | Report the number of arriving guests to the restaurants and bars at your park so they can take this into account in staffing. Many arriving guests like to order takeout on the first evening or eat out at your park. You could also break down this statistic by age group. Choose Table as the chart type for the exact numbers. |
| Departing guests | The number of guests leaving in a given period. These are the guests present in that period on the last night of a reservation. | If 40 individual guests are scheduled to check out on Tuesday, the number of departing guests is 40. | |
| Staying guests | The number of guest nights excluding arrival and departure days within a selected length of stay. This shows how many guests are present at the park throughout the day. | If 20 guests remain from Monday's arrival to Wednesday, the number of guests staying on Tuesday is 20. | Great to pass on to the animation team! Break down this statistic by age group and choose as chart type Table you know exactly how many children are present on which day. |
| Number of check-outs | The number of reservations expected to leave in a given period. | If 35 reservations end on Thursday, the number of check-outs is 35. | This statistic is also interesting for occupancy at your park. Think of reception staffing and the final cleaning of the objects. |
| Average rent revenue per guest night | The rent turnover divided by the number of guest nights. | If the total rent turnover is €2,000.- and there are 50 guests, the average rental turnover per guest night is €2,000.- / 50 = €40.-. | |
| Average total revenue per guest night | Total revenue divided by the number of guest nights. | If the total turnover (rent turnover + other products etc.) is €5,000.- and there are 50 guests, then the average total turnover per guest present = €5,000.- / 50 = €100.-. | |
| Average number of guests present per sold object night | The number of guest nights divided by the number of object nights sold. This shows the average number of guests in a object. | If 60 guests stay across 30 objects, then the average is 60 / 30 = 2 guests per object night. |